BVD

   Messrs. Bradley, Voorhees, and Day of Chicago, Illinois, founded the men's and women's underwear company BVD in 1876. In 1908, BVD created the popular two-piece underwear model known as the union suit. In 1951, it introduced the concept of underwear sold in polybags and, in 1976, BVD was sold to Fruit of the Loom Ltd. It is a vertically integrated, international basic apparel company, emphasizing branded products for consumers ranging from infants to senior citizens. The company manufactures and markets men's and boys' underwear, women's and girls' underwear, printable active-wear, casualwear and sportswear, childrenswear, and family socks. Brand names include Fruit of the Loom, BVD, Best, and Screen Stars. Licensed brands include Munsingwear, Wilson, Botany 500, and John Henry. Licensed apparel bearing the logos or insignia of the major sports leagues, their teams, and certain popular players, as well as the logos of most major colleges and universities, are marketed under the Fan's Gear brands. In 1999, the company filed bankruptcy but, in 2001, was sold to Berkshire Hathaway Inc., a company owned by billionaire financier Warren Buffett.
   See also Brand image.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • BvD — bzw. BvD ist die Abkürzung für: Bovine Virusdiarrhoe, siehe BVD MD Bundesverband Verkehrsdienst Berufsverband der Datenschutzbeauftragten Deutschlands Binnenlandse Veiligheidsdienst, siehe Algemene Inlichtingen en Veiligheidsdienst Begleitendes… …   Deutsch Wikipedia

  • Bvd — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. {{{image}}}   Sigles d une seule lettre   Sigles de deux lettres > Sigles de trois lettres …   Wikipédia en Français

  • BVD — bzw. BvD ist die Abkürzung für: Bovine Virusdiarrhoe, siehe BVD MD Bundesverband Verkehrsdienst Berufsverband der Datenschutzbeauftragten Deutschlands Binnenlandse Veiligheidsdienst, siehe Algemene Inlichtingen en Veiligheidsdienst Begleitendes… …   Deutsch Wikipedia

  • BVD's — n. [a Trademark.] men s underwear. [WordNet 1.5] …   The Collaborative International Dictionary of English

  • BVD — (bēʹvēʹdēʹ) A trademark used for undershirts and underpants worn by men and boys. This trademark sometimes occurs in print with a final s: “He will be under constant scrutiny, right down to his BVD s” (Los Angeles Times). * * * …   Universalium

  • BVD — For the Dutch security service, see General Intelligence and Security Service. Infobox Company company name = BVD company company type = Subsidiary owner = Berkshire Hathaway foundation = 1876 location = United States industry = underwear… …   Wikipedia

  • BVD/MD — Zungenläsionen des Rindes bei Mucosal Disease, verursacht durch BVDV Die Bovine Virusdiarrhoe/Mucosal Disease, kurz BVD/MD (ausgelöst durch das Bovine Virusdiarrhoe Virus, BVDV), ist ein recht häufiger viraler Krankheitskomplex der Rinder,… …   Deutsch Wikipedia

  • BVD-MD — Zungenläsionen des Rindes bei Mucosal Disease, verursacht durch BVDV Die Bovine Virusdiarrhoe/Mucosal Disease, kurz BVD/MD (ausgelöst durch das Bovine Virusdiarrhoe Virus, BVDV), ist ein recht häufiger viraler Krankheitskomplex der Rinder,… …   Deutsch Wikipedia

  • BVD — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom.   Sigles d’une seule lettre   Sigles de deux lettres > Sigles de trois lettres   Sigles de quatre lettres …   Wikipédia en Français

  • BVD — noun trademark for men s underwear • Syn: ↑BVD s • Usage Domain: ↑trademark (for: ↑BVD s), ↑trademark • Hypernyms: ↑underwear, ↑ …   Useful english dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.